A reality based independent journal of observation & analysis, serving the Flathead Valley & Montana since 2006. © James Conner.

24 August 2016

Can Biz Speak ever be pounded out of business drumbeaters?

My pre-dawn email traffic carried this biz speak gushing paragraph from Instapaper that might have been written by Donald Trump:

Today, we’re incredibly excited to announce that Instapaper is joining Pinterest. In the three years since betaworks acquired Instapaper from Marco Arment, we’ve completely rewritten our backend, overhauled our mobile and web clients, improved parsing and search, and introduced tons of great features like highlights, text-to-speech, and speed reading to the product.

Arrrgh! Every damn news release written by a business flack is infested with every possible variation of the word “excite.” Here, needless words omitted, is what Instapaper should have inflicted on its readers:

Instapaper is joining Pinterest. In the three years since betaworks acquired Instapaper from Marco Arment, we’ve rewritten our backend, overhauled our mobile and web clients, improved parsing and search, and introduced highlights, text-to-speech, speed reading, and other new features, to the product.

Figuratively speaking, we’ll improve our country and language if we give biz speak the business. What an incredibly exciting leap of progress that would be.